While it’s important not to inundate customers with too many messages, consistent and well-timed follow-up could result in higher engagement and mobile commerce conversions.
E-commerce is a growing and important global market, driven largely in part by increased adoption and use of mobile devices. A report from OtherLevels, a digital marketing platform, examines the potential future growth of the mobile space, and the importance of marketing messages for mobile.
According to data analyzed by Digi-Capital, mobile commerce will be the primary source of mobile revenue by 2017. Commerce alone is projected to generate $516 billion; a big increase on the $133 billion generated in 2013. Consumer apps will generate $74 billion, and mobile ad spending will generate $42 billion. Additionally 50 percent of overall commerce could be conducted on mobile by 2017.